Designed by Sound

For the CUPRA partnership with Amber Broos we developped a unique car wrap based on the sound of Amber’s new track ‘Arpegia’. Using Chladni technology to turn sound into a mindblowing design. Discover ‘Designed by Sound’, featuring the CUPRA Tavascan and Amber Broos.

Chladni plate

A Chladni plate is a metal plate that shows sound vibrations. When sprinkled with sand and vibrated using a bow or speaker, the sand moves to areas with no vibration (nodes), forming patterns called Chladni figures. It’s a simple way to visualize sound waves.

TouchDesigner

TouchDesigner is a visual programming tool for creating interactive graphics and audio-visual art. It can act like a digital Chladni plate by using audio input to generate patterns on the screen. Just like sand forms shapes on a vibrating plate, TouchDesigner can create visual patterns based on sound frequencies and amplitudes in real time.

Digital Chladni Plate

We transformed it into a digital Chladni plate in TouchDesigner by using audio input to drive visual patterns. The sound’s frequencies and amplitudes control shapes and movements on screen, simulating how sand forms patterns on a vibrating plate.

Designing The Wrap

We took the Chladni patterns generated in TouchDesigner and used them as the basis for a visual wrap design. By capturing still frames or exporting the patterns, we refined and stylized them in design software, turning the sound-based visuals into graphic elements. These were then arranged and adapted to fit the shape and flow of the wrap, blending digital sound art with physical design.

A campaign by

Olivier Verbeke, Philippe De Ceuster, Catherine Hamers, Jordi Van Geert, Delphine Rondelez, Thomas Vuerinckx, Fadi Alagi, Chenling Zhang, Doris De Smet, Joost Berends, Vincent D’Halluin
Social content by Onlyhumans
Produced by RAKET: Charlotte Coddens, Tor Decraene Stroo Jelle, Thibaut De Winter, Jeroen Vandesande
Special thanks to the CUPRA team: Kristel van Bavel Talitha Wouters Sofie Luyckx David Favest