For the CUPRA partnership with Amber Broos, we developed a unique car wrap based on the sound of Amber's new track 'Arpegia', using Chladni technology to turn sound into a mind-blowing design. Discover 'Designed by Sound', featuring the CUPRA Tavascan and Amber Broos.

Chladni plate
A Chladni plate is a metal plate that shows sound vibrations. When sprinkled with sand and vibrated using a bow or speaker, the sand moves to areas with no vibration (nodes), forming patterns called Chladni figures. It's a simple way to visualise sound waves.

TouchDesigner
TouchDesigner is a visual programming tool for creating interactive graphics and audio-visual art. Just like sand forms shapes on a vibrating plate, TouchDesigner can create visual patterns based on sound frequencies and amplitudes in real time.

Digital Chladni plate
We turned TouchDesigner into a digital Chladni plate by using audio input to drive visual patterns. The sound's frequencies and amplitudes control shapes and movements on screen, simulating how sand forms patterns on a vibrating plate.

Designing the wrap
We took the Chladni patterns generated in TouchDesigner and used them as the basis for the wrap. By capturing still frames and exporting the patterns, we refined and stylised them in design software, turning the sound-based visuals into graphic elements. These were then arranged and adapted to fit the shape and flow of the car, blending digital sound art with physical design.

Credits
A campaign by Olivier Verbeke, Philippe De Ceuster, Catherine Hamers, Jordi Van Geert, Delphine Rondelez, Thomas Vuerinckx, Fadi Alagi, Chenling Zhang, Doris De Smet, Joost Berends and Vincent D'Halluin
Social content by Onlyhumans
Produced by RAKET: Charlotte Coddens, Tor Decraene Stroo Jelle, Thibaut De Winter, Jeroen Vandesande
Special thanks to the CUPRA team: Kristel van Bavel, Talitha Wouters, Sofie Luyckx, David Favest