Welcome to
Taylors of Harrogate
A complete marketing plan made by Mazing
Who, What and Why?
MAZING is a creative branding and marketing agency designed to help brands stand out in an ever-evolving world. In today’s fast-paced market, simply keeping up is not enough—brands must lead with confidence and innovation. MAZING specializes in preserving a brand’s core identity while transforming it to thrive in a dynamic landscape.
With a philosophy rooted in boldness, clarity, and integrity, MAZING challenges conventional marketing norms to create impactful, attention-grabbing work. From strategic planning to innovative execution, the agency guides brands through the complexities of modern marketing, helping them cut through the noise and connect meaningfully with their audience.
The Client
Founded in 1886, Taylors of Harrogate is a family-run tea company with a deep-rooted passion for quality and tradition. Based in Yorkshire, England, the brand has built a reputation for crafting exceptional teas using the finest ingredients sourced from around the world.
With a commitment to sustainability and ethical sourcing, Taylors of Harrogate partners with organizations like the Rainforest Alliance to ensure its teas are produced responsibly. Blending heritage with innovation, the company continues to offer a premium tea experience, bringing moments of comfort and indulgence to tea lovers worldwide.
Insight
“Young Germans seek high-quality, accessible products that bring value to their daily lives,
making tea an ideal choice for enhancing moments of relaxation, comfort, or connection.”
Objectives
Our campaign aims to increase brand awareness for Taylors of Harrogate in Germany by
achieving the following goals in 2025:
Reach 100 million impressions across digital platforms.
Attain a 3% engagement rate on social media (Meta and TikTok).
Boost in-store sales by 15% during the winter and spring and autumn.
Ensure 25% brand recall by autumn, proven by Clicks.
We will accomplish these objectives by utilizing a mix of out-of-home, in-store, and online
promotions throughout the year
Strategic message
Promote Taylors of Harrogate’s Classic Tea as an affordable, shareable luxury for Gen Z
and young millennials. It enhances everyday moments – enjoy a sip of sharable luxury!
Our Promise
With this campaign, we promise not only premium tea but also the experience of elevating
your every day moments. Throughout the year, the Classic tea line is promoted, as a luxury tea
that you enjoy, especially when shared with others.
Visuals Showcase
Explore the visuals that were made to fit the campaign objectives perfectly using Adobe suit and Ai
