If You Ask for Work, Work Will Come
One of the most valuable things I learned is that the way you introduce yourself shapes how people perceive you. If you show that you’re capable of handling a lot, people will trust you with bigger tasks. But this can be a double-edged sword—while a healthy work environment will reward your initiative, a toxic one might exploit it. Understanding the company culture is key.
Share Your Ideas—But Not Too Soon
Creativity thrives on collaboration, but it also needs structure. I learned to be generous with my ideas but careful about when to share them. If an idea is still forming, presenting it too early can ruin it. In competitive environments, someone might even run with it before you get the chance. The best approach? Build it up, structure it, and then pitch it with confidence.
Genius and Garbage Are Closer Than You Think
At Mortierbrigade, we receive a briefing and dive straight into brainstorming. Some days, you feel like you’re overflowing with genius ideas—only to get completely crushed in the review. Other times, the ideas you thought were the weakest, the most ridiculous ones, are the ones that get picked. The key? Take your work seriously, but not too seriously. The best ideas come when you stop overthinking.
Stay Curious, Stay Updated
One thing I had to keep up with constantly was industry trends and AI advancements. In creative work, staying updated isn’t optional—it’s essential. Understanding how to leverage new tools and trends can set you apart. Curiosity is your best asset.
Learning to Let Go
This internship showed me how creative work really happens. Big productions, small productions, working with what you have, and—perhaps most importantly—accepting that sometimes you have to throw away an idea and start from scratch. It’s painful but necessary.
The Cupra Project: A Standout Experience
One of the most exciting projects I worked on was a collaboration with Cupra and local DJ Amber Broos. We transformed her music into visuals, creating shapes inspired by her sound to build a campaign that captured Cupra’s bold identity. It was about daring to stand out and embracing difference—a lesson that applies far beyond advertising.